Marketing Impact KPIs
Contributed to the establishment of a competitive-intelligence platform in Foundry, providing senior leadership with benchmarking of marketing efforts and actionable insights to refine strategic positioning.
Challenge
Client needed a competitive-intelligence platform to benchmark marketing efforts. Previous KPIs were not accurate or granular enough.
Solution
Implemented over 20 KPIs in a custom Foundry app, integrating data from various vendors and Google services. Extended Workshop capabilities using the Foundry API.
Results
Refined marketing strategy based on superior intelligence. The initiative received positive feedback and underscored the project's strategic value.